Welcome to Who Dares Wears

Based in London UK Whodareswears is an underground clothing company striving to bring a bit of fun to the world. Our brand is a reflection of how we live life, doing what we love and loving what we do.

Coming from a love of action sports, tattoos, music, pin ups, vee dubs and the finer things in life, Whodareswears represents not only an image but a way of life which appeals to those who truly aspire to live an active and fun loving lifestyle.

From its inception Whodareswears has quickly gained a loyal following with tattooists, surfers, skaters, bmx'ers, models, dj's, celebs and trendsetters who all have been sporting the Whodareswears drop winged logo. Originally whodareswears started out as a small T shirt label sold only to friends and acquaintances who just loved our flow with fresh prints and funky logos. Soon we were being asked to produce more for friends of friends and then even people at events and in the streets were asking where they could get hold of our gear. Such was the demand for our stuff we decided to produce small runs of each design as a sort of collectable tee. News spread like wildfire and some of those early tees are now changing hands for ridiculous amounts of money with the serious T shirt collector.

Staying with the collectable idea the website is going to continue on that feel and every T shirt design we bring out will be strictly limited to short runs. This keeps the collection fresh as there will always be new designs launching regularly and it also gives the wearer certain exclusivity as not everyone will be able to get their hands on one.

From those early beginnings printing those small runs of T shirts Whodareswears has now begun a journey which has seen us gradually develop into a full on clothing brand with worldwide mass appeal. With the help of our website which is launching soon people will be able to get hold of our gear more easily and keep up to date with the goings on with the brand. We are launching with the t shirts initially and then gradually introducing more of our items including denims, jackets, hoodies, vests, accessories and our skateboards too. Next year will also see the opening of the very first Whodareswears tattoo studio which is a totally new and exciting venture for us.

In our eyes Whodareswears is so much more than just a street wear label, its "CURBSIDE COUTURE" and we are very proud of what we have achieved so far. Everything we do is produced with drive, passion and shed loads of attitude, just like the people who wear our clothes. It’s been a fun journey so far and fun is what we all live for.

We hope you enjoy the site.

Chris Jepson
Founder: Whodareswears

Also find us at www.myspace.com/whodareswears